I crocheted the base and needle felted the letters on there. The crown is an iron on transfer. For this you are going to have to know some basic color changes and how to carry the yarn. You will also need to know how to single crochet decrease.
For the base
Hook size F/5- 3.75 mm
With grey, chain 21
Row 1-10- 1 grey stitch (carry the yarn,) 18 black stitches, 1 grey stitch, ch 1 and turn
On the last row change colors to grey
Row 11- 1 grey stitch in each. change colors to white, ch 1 and turn
Row 12- 1 white stitch in each, change colors to grey, ch1 and turn
Row 13- 1 grey stitch in each, ch 1 and turn
Row 14- 16 (3 rows)- 1 grey stitch (carry the yarn,) 18 black stitches, 1 grey stitch, ch 1 and turn
Row 17- 1 SC decrease with grey, finish the stitch with black, 1 SC decrease with black, 1 SC in next 12 stitches, 1 black SC decrease, finish the stitch with grey, 1 SC decrease with grey. Ch 1 and turn
Row 18- 1 SC decrease with grey, finish the stitch with black, 1 SC decrease with black, 1 SC in next 8 stitches, 1 black SC decrease, finish the stitch with grey, 1 SC decrease with grey. Ch 1 and turn
Row 19- 1 SC decrease with grey, finish the stitch with black, 1 SC decrease with black, 1 SC in next 4 stitches, 1 black SC decrease, finish the stitch with grey, 1 SC decrease with grey. Ch 1 and turn
Row 20- 1 SC decrease with grey, 2 SC decrease with black, 1 SC decrease with grey. Ch 1 and turn
Row 21- With grey 2 SC decreases. Ch 1, and turn
Row 22- With grey, 1 SC decrease. Fasten off and weave in ends.
Like I said if i decide to make any more of these I plan on doing them slightly differently. I think I'll make the whole base black except for the rows that need to be grey and white and then I'll just SC a grey border around the whole thing. I thought doing it the way I did would look better but towards the bottom with the decreases there are some very obvious color changes that I do not like.
Once you're finished with the base it should look something like this. ^
For the LA part, I printed out a logo about the same size as the crocheted one. I took an Xacto knife and cut out the L and the A. I taped it on the crochet piece and used it as sort of a stencil for the needle felting. If you don't want to or don't know how to needle felt, you can just use felt to cut out the letters and you can glue or sew them on.
Although I think it would look fine without the crown, I wanted to find a way to put it on there. I tried felt but the crown was just too small and detailed for it to come out right. I ended up buying iron on transfers.
That's how I made a LA Kings logo. If you have any questions always feel free to ask. I'm normally pretty quick at responding to questions and emails. :)